Daily Archives: August 27, 2008

Can Mobile Broadband Bite into Fixed Broadband?

Nielsen Mobile, a service of The Nielsen Company, reported that there were more than 13 million wireless data card users in the US as of Q2 2008. The interesting piece of information buried in the press release is that as many as 59 percent of the mobile data card users were willing to swap their current ISP for their broadband needs, indicating shaky loyalty and low switching costs for ISPs. This is not too surprising given that a USB dongle/modem/stick solution can address their mobile as well as fixed connectivity requirements.

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Filed under HSPA, mobile broadband