Last year, I wrote an entry which looked at AdMob’s monthly Mobile Metrics report and concluded that smart phone platforms from Nokia, RIM and Windows Mobile had a higher share of ads served compared to that of Apple’s iPhone. I pointed out that this was not consistent with the browsing market share numbers reported by [...]
Posts Tagged as ‘Windows Mobile’
September 15, 2008
Revisiting iPhone’s Browsing Market Share
AdMob, a mobile advertising marketplace releases what they call a Mobile Metrics Report every month. Since they serve ads for more than 5,000 mobile web sites around the world, they claim they are capable of storing and analyzing the data from every ad request, impression, and click. For every ad request, AdMob determines device [...]
August 28, 2008
Does iPhone Increase Browsing ? – Better Believe It!
Several surveys have revealed that iPhone users spend a lot of time surfing the Internet. Late last year, when Net Applications came out with its quarterly browser market share report, people immediately latched on to the fact that the iPhone, which at that time was in the market for a full 5 months, had a [...]
