Tag Archives: mobile broadband

Mobile Broadband in Sweden – Still Growing

Last year, I wrote about the explosive growth of mobile broadband in Sweden. According to the  National Post and Telecom Agency (PTS), which publishes an annual report on the state of the Swedish Telecommunications Market, the number of mobile subscriptions via data plug-in cards or USB modems increased from 92,000 to 376,000 (a growth rate of around 309%) during 2007. The rate of growth in mobile data traffic was even steeper –  total mobile data traffic increased by over 1000% during 2007  (from 203 TB to 2,191 TB).

Well, the PTS has come out with the 2008 report on the Swedish Telecommunications Market highlighting the state of the mobile broadband in Sweden last year. The number of active customers with broadband in Sweden  increased from around 3.156 million to 3.782 million between 2007 and 2008, corresponding to a growth of approximately 20 per cent. Mobile broadband represented 80 per cent of this increase, proving once again that people with dial-up connections are choosing mobile broadband over fixed broadband.

Naturally, mobile broadband traffic continues to grow as the accompanying picture shows – traffic grew from 2191TB to roughly 9TB (a growth rate of over 310%). Sweden_traffic growth_2008

Source: Swedish Post and Telecom Agency (PTS)

But this growth is clearly not generating adequate incremental revenue to the operators – revenue per GB has decreased from SEK 3000 to roughly SEK 200 (SEK 1 = US$0.14), which amounts to US$28 per GB. In an earlier entry, I commented on the profitability of mobile broadband service – I used Informa’s cost estimate of 2-3 Eurocents per MB, or ~20 Euros per GB which translates into ~US$29.5. Clearly, mobile broadband in Sweden is not a profitable service yet. Sweden_revenue_decreaseSource: Swedish Post and Telecom Agency (PTS)

As the accompanying chart demonstrates, most of this traffic is being carried by 3’s network. The average monthly data  per subscription  has increased to 1.8 GB and there was a great variation between the various operators. In particular, 3 is carrying the bulk of this traffic with its average monthly data traffic per subscription as high as 4.5 GB.

Sweden_traffic_increase_operatorsSource: Swedish Post and Telecom Agency (PTS)

Btw, 3 Sweden is the only operator that I have come across that offers different price levels based on the speed of the modem. Three different price levels corresponding to maximum download speeds of 2Mbps, 6Mbps and 10Mbps are being offered – presumably, the choice of modem restricts the maximum download speed. It is an interesting twist to mobile broadband pricing where the predominant model is based on monthly usage quotas and throttling of user traffic once the quota is exceeded.

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Mobile Broadband Showing Cracks?

According to the latest data from the UK broadband comparison website Broadband Genie, only around one in ten (11 per cent) mobile broadband users are satisfied with the speed of their mobile broadband. The data claims that exaggerated advertising and unrealistic ‘up to’ speed claims have given the public an unrealistic expectation of mobile broadband that the service cannot  live up to. And of course, some operators are better than others as this comparison between Vodafone UK and   3 UK shows. At least from this person’s experience, 3’s mobile broadband service just does not work.

VFversus3

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Is Mobile Broadband Profitable?

The consensus opinion is certainly that mobile broadband is not a profitable business (yet)  in Western Europe (especially in countries like UK) where mobile broadband prices are trending lower than fixed broadband prices. I have always wanted to do a quantitative analysis. 

The analyst firm Informa claims that fixed-line costs in Europe are near Eurocent 0.1-0.5 per MB, compared with Eurocent 2-3 for mobile networks. We can use this number to compare the cost basis for various operators’ quota-based mobile broadband packages. For example, 3 UK’s package is as follows:

3_uk_pricing_plans

So if you use the 2 Eurocent per MB number, 1 GB costs ~20 Euros (or 18 pounds) significantly more than the 10 pounds that 3 seems to be charging for the 1 GB package.  Assuming a user who signs up for a 7 GB package uses ~2 GB, the cost for 3 to support that user is ~36 pounds which is still a lot higher than 25 pounds. I am not sure about you, but I sure don’t see how 3 is making money on these mobile broadband packages.

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Sony’s New Embedded 3G ‘NetBook’

I guess it was just a matter of time before Sony introduced its ‘netbook’ offering – though it insists that its new Sony Vaio P is not a netbook. Walter Mossberg reviews it on the Journal:

I love the look and feel and boldness of the design, but can’t recommend this sleek machine for most users because it is very slow and has poor battery life. Oh, and it sells for double or triple the price of other small laptops, commonly called netbooks. 

He advises waiting for the version that supports Windows 7. But, man, it does look great!

sony_vaio_p5The interesting part about this ‘netbook’ is that it has embedded 3G capability – with Qualcomm’s Gobi chipset which supports both HSPA as well as EV-DO connecticity. Thus far, only Verizon Wireless is offering a $200 rebate as part of its Mobile Broadband offering – I expect many European 3G carriers to jump on the bandwagon. 

And for folks who really cannot wait to start surfing on their carrier’s HSPA network, read this to get you through. With Nokia making noises in this area, are “netbooks” the new frontier?

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Interesting Report on Mobile Broadband Pricing in Europe

Tariff Consultancy has released an interesting new report on Mobile Broadband Pricing – an analysis  of current mobile broadband pricing in 33 countries across Eastern and Western Europe.  There are some interesting, yet not completely surprising, findings from the report:

  • The average flat rate package bundle provided has doubled over the last 12 months to almost 4GB (based on the analysis of 100 mobile operators). The most common monthly user allowance price point on offer across Europe is now 5GB and 10GB, closely followed by 1GB and 500MB allowances. 
  • Pricing in 2008 has fallen by an average of 4% across all countries when compared with the previous year – even though average user allowances have more than doubled.  In some countries,  mobile broadband pricing has fallen even steeper – as much as 53%, 43% and 35% in Latvia, Austria and the UK respectively over the past year.
  •  In Ireland, Germany, Sweden and Spain average mobile broadband prices are now significantly lower than the most popular fixed line DSL broadband service, which is driving customers to the mobile broadband offer. I have pointed out this phenomenon earlier in here and here. Ireland and Sweden have always been mobile broadband leaders. Looks like Spain and Germany are following their lead as well.

The most striking feature has been the continued increase in monthly user allowances which have more than doubled last year while pricing has continued to decline. The implication is that the Euro/MB has fallen by more than half – not a very good sign for the operators. Clearly, the key challenge for the operators is to translate the explosion in user growth into profitability. The report also finds that flexible tariff structures that allow for per day and per week pricing (also called pay-as-you-go plans such as O2’s recent offerings) are now available in the market place.

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iPhone – Platform for the Masses?

Conventional wisdom is that iPhone users are a gadget-loving, tech-savvy and well-off bunch. In fact, results from a quantitative study of US 2G iPhone US users conducted by Rubicon in March 2008 revealed that the former have a median annual household income of $67,000 which is roughly 40% greater than the US median. So when comScore reported that the fastest growth in 3G iPhone sales in the US over the summer months came from households that earn less than the median income, it got my attention. As the attached table shows, ownership of the 3G iPhone rose 48% from June 1 to the end of August among households earning between $25,000 and $50,000 a year, compared to 21% overall. Mobile-browser use grew 4.9% among lower-income consumers, versus 2.7% overall, and their mobile music-listening rose 4.7%, compared to an overall decline of 0.3%. In fact, the income segment that shows the next highest growth (46%) in ownership is the $50,000 to $75,000 income category – a segment that is not too far off from the median income.

What gives? Continue reading

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USB Dongle – Fashion Accessory?

You know USB dongles have become mainstream when operators start selling different color skins to go with them. H3G in Sweden (also called Tre) is positioning their mobile broadband as the “most stylish broadband” in addition to being the fastest!

 

Sign up for 3 mobile broadband for 18 months and receive any skin at no extra cost” according to their offer at 3’s website. What will they think of next?

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